Blog Post: What your CEO Wants.....part II: Turning Problems Into Profits

What Your CEO Wants....

Part II: Turning Problems Into Profits

CEOs everywhere are banking on innovation to help them turn problems into profits. These are the "Warren Buffetts" of this new global economy who have come to realize that all of the old rules of business are changing - at the speed of technology.

And they see the evidence mounting everyday. Mortgage lenders, steeped in sophisticated systems of credit analysis, face near-collapse, while the fledgling microcredit market thrives at an unheard of 97% payback rate on its loans.

Brand advertisers who spent $2.4 Billion last year to help Johnson & Johnson be the second most trusted brand, watch first place go to a company that spends nothing on advertising (Google).

Here are some detailed examples of companies that have turned problems into profits:

Turn A Liability Into Assets: Coca Cola:

Under a turnkey design-build contract a Rochester NY company.....read the rest of the article...

http://www.phoenixceocfo.com/content/articles/2008-09/ceo-part2.bv

About: The Phoenix CEO-CFO Group

The Phoenix CEO-CFO Group is an Executive "Lunch & Learn" for busy Phoenix professionals. There are no dues, no membership applications and no required volunteer time. The Phoenix CEO-CFO meetings are one hour which includes networking, lunch and the topic. If you would like our meeting notices, please join our email list at Subscribe to the Newsletter here.

About: The Phoenix CEO-CFO Group Meeting

The Phoenix CEO-CFO Group Meeting Each meeting is one hour which consists of check-in/networking, lunch, member introductions and a business speaker. The Phoenix CEO-CFO meetings are an ideal forum for meeting others in the Phoenix financial community. The meetings are on the 4th Monday of each month at McCormick and Schmicks. Check-in and networking start at 11:30 and lunch is served at 12:15. The meetings are over around 1:15 PM. The average meeting will have between 30 to 40 attendees with a cross section of CEOs, CFOs, Finance Directors, Controllers, Bankers, Lawyers, CPAs, CFAs and consultants.