Blog Post: CEO Video Series: A View from the Corner Office - June 2009

JUNE 2009: Richard Boals
President & CEO, Blue Cross Blue Shield of Arizona

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What are some of the
major trends in the health
insurance industry?

 In health, I think there is a shift toward an increased responsibility toward the individual. We're asking people to take accountability for themselves. We're giving them information that they can use to monitor their health status, but we also would hope that they would lose weight, they would quit smoking. They would wear their seatbelt and do the things that are sort of common sense, but can make their life much more enjoyable and in the net, save a lot of money.

More CEO Interviews 

MAY 2009 Robert Matia Managing Partner Squire, Sanders & Dempsey APRIL 2009 Keith Maio President & CEO National Bank of Arizona

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The CEO Video Series, “A View From the Corner Office”, is a joint production of Arizona Business Magazine, Jobing.com and the Phoenix CEO-CFO Group. Each month it provides a look inside the ‘C-levels' of real organizations throughout the state.