Blog Post: Marketing When You Don't Have Time

Whether you are a job-seeker, a small business owner, or a coach, you know you have to market yourself and your work.  And as soon as this crush slows down a bit, you plan on doing just that.

Too late. The time to do marketing is when you don't need to because you are busy, when you don't have free time. Once you have free time, it takes weeks for the marketing to work and money isn't coming in. I hate hearing it; I hate saying it, and it's true. So I devised a way to get around the roadblocks and market.

One of the ways I market my work is to publish articles in magazines and ezines. Published work not only displays your talent and expertise, but the clips also help you market your work to others. There is a certain amount of drudgery involved in pitching your work,  getting rejections, finding another magazine, re-writing and then re-pitching your work.

I write an article--just getting down the ideas. What Ann Lamott calls a "zero draft"--not even a first draft. If the article is longer than a page, I staple it together and stick it in the yellow folder in my bag. When I'm in line at the post office, the grocery store, or waiting at the dentist, I pull out the folder and read through the articles. Sometimes I circle a paragraph and mark it for deletion, other times I'll write notes in the margin. I don't line edit it. I'm not ready for that, I'm still working on the idea stage.

When I'm waiting for a client to call back, when I can't read another email, when I have a few minutes of time, but no more, I pull out the zero draft and review the notes. Sometimes the zero draft is really two different articles, or not even one good one. If the article has promise, I'll write the first draft, and toss it back into the folder. Over time, creativity wins out. The articles get written, re-written, edited and polished. I never send out a first draft. "Winging it" is the logo of the amateur who doesn't get the job.

When I send them out, I am no longer attached to them. Rejections don't crush my spirit. And because there are more of them in the folder, if one is rejected, another one can go out. Or the rejected one can be rewritten.

The marketing benefit comes from producing publishable articles without setting aside weeks of time to do it. The emotional benefit is that staying objective about the articles helps you pitch and rewrite more efficiently. There is the added benefit of not buying candy while you are in the supermarket line and not being as anxious when the dentist calls your name.

It's a slow process that makes the most of how creativity works. Your brain keeps working on the writing, even if you are not focusing on it directly, and the process moves forward in small, but definite steps. When you get an article accepted, it seems like a bonus. Over time, I've noticed that I get more and more accepted, and the checks are an incentive to keep working.

--Quinn McDonald is a writer and certified creativity coach. See her work at QuinnCreative.com