Blog Post: An Email I Just Sent Out About Social Media

One of our community relations managers has been asked to sit on a panel of social media experts to discuss how social media impacts recruiting. She asked for some insight, I had a green tea, and my caffienated self went on a roll. I figured I'd post the email here in case anyone was wondering what the fuss is with social media.

Here it goes:

What is social media?

Social media is an integration of words, pictures, video and/or audio with an element of human interaction. (Essentially, the words, pics, videos are the "media"...the human interactivity of commenting on a Twitter status update, tagging someone in a Facebook photo, watching a video on Youtube and forwarding on to your friends...that's the "social" element of the umbrella term, 'social media'.)

A couple other fun stats to throw around about social media:

• 3 out of 4 Americans use social technology - Forrester Research, 2008 (Meaning, not just Gen Y. This means that my mom and my dad are my friends on Facebook.)
• Visiting social sites is more of a popular online activity now than checking personal email, Nielson 2009
• 93% of social media users believe a company should have a presence in social media (meaning, users are open to being a fan of your company on Facebook. It's not intrusive if your company is on there...as 300,000 businesses have found out on Facebook (currently, 300,000 business have Facebook pages)

Of the 4,000+ tools that can be grouped into the growing 'social media' bucket, there are only about 4 or 5 that matter when it comes to recruitment.

1) Facebook. The reason it matters in recruitment?

• There are over 300 million users on Facebook.
• There's no other social media site or tool that's better to brand your company. On a fan page, you can share video about what it's like to work at your company, show them what it's like to work at your company with photos, and you can post status updates that go directly to a fan's home page. Plus, there are a couple recruitment applications that integrate your jobs into Facebook and allow fans to share these jobs with their friends (Jobing offers this application, plug intended.)

2) Twitter. The reason it matters in recruitment?

• You have to look at Twitter as a chat room and as a listening tool. You listen to the people you're following, and you chat with the people who are talking about your company by monitoring with tools such as Tweetdeck or Twitter Search. All Twitter is good for is for your company to interact with potential candidates so it positively impacts your brand.

3) Linkedin. The reason it matters in recruitment?

• Allows recruiters to mine a database of resumes (aka Linkedin profiles) to find potential candidates.

4) Youtube. The reason it matters in recruitment?

• Video arguably is one of the best branding tools for a company. Youtube is one of the largest search engines on the internet. Put the two together and you've got a winning social media site.

5) Myspace. The reason it matters in recruitment?

• Myspace is the forgotten son of social media. The other week I was in Texas and asked a woman who was the HR manager for a call center if she had looked into using Myspace to recruit. She responded by saying that Myspace was full of pedophiles and teenie boppers...which may be true, but it still doesn't change the fact that more people go to Myspace than Twitter and Linkedin. The numbers and traffic alone make Myspace a tool to keep in the tool belt.

Whew! Those are the tools that are slowly changing the world of recruiting...

Brett Farmiloe is the social media manager for Jobing.com. He'd love it if you became a fan of Jobing on Facebook, and a follower on Twitter. Ecstatic, actually. Also, feel free to contact and connect with him on Facebook, Twitter, Linkedin, or by good ol' email (brett(at)jobing.com) for any social media questions.