Blog Post: Aaron Matos at Arizona Professional Recruiters Association (APRA)

Aaron Matos, CEO and Founder of Jobing.com spoke at the last breakfast meeting of the Arizona Professional Recruiters Association (APRA) on Wednesday, June 20. The topic was "Blogs. Videos. Social Networking. Relationship Recruiting. Using Web 2.0 to Hire Better Candidates Faster than Your Competition."

Aaron's talk was met with enthusiasm from the room full of recruiters. It appeared that many of them were not yet exploiting or making use of many of the tools and techniques that he described.

Some of the more memorable bits of wisdom that Aaron imparted included these:

"Recruiting is the most competitive sport."
- Aaron Matos

Aaron described his history in the recruiting business and how he came to found Jobing.com.

When asked about linkedin as a tool for recruiting he had this to say:

"LinkedIn is huge with recruiters"
- Aaron Matos

That was probably the biggest understatement of the entire talk.

"You can't hire people who don't know you're hiring"
- Aaron Matos

"You can't hire people who don't think of your company as a place for them."
- Aaron Matos

The two quotes above remind me of a famous quote from a book written by a friend. It is so important that it is printed inside the front cover of his book "The Perception of a Difference" and it says this:

"I cannot buy from you until I know you exist."
- Wes Zimmerman

Finding a job is a marketing and sales process just as recruiting is.

Jim Clark, a Scottsdale Job Network volunteer who works for Odysseyware asks the crowd at the beginning of each meeting of the Scottsdale Job Network

"How many people here are not sales people?"

Those who raise their hands are asked to stand up.

"Raise your right hand and repeat after me ..." says Jim.

"I, am a sales person. I sell the most important product in the world, myself."

I wonder how many of the recruiters out there reading this do not think they are sales people?

Bill Austin

AZhttp, Inc.

Scottsdale Job Network

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