Profile: 95.1 Latino Vibe

Even before reggaeton became all the rage in the Valley, Latino Vibe was playing hot tracks by reggaeton artists like Daddy Yankee, Don Omar, and Ivy Queen. The station also sponsored various reggaeton nights around the Valley, adding even more muscle to the growing music scene. Latino Vibe's DJs also spin Mexican regional and Spanish pop, but in the past year, the format has become more reggaeton. The "Latino Vibe" is still there, though, and the Phoenix flavor comes through in the Spanglish that saturates the frequency.