Job: Marketing Manager

Job Classification: Exempt

Job Summary:
Under the general supervision of the General Manager or owner, the Marketing Manager is responsible for ensuring achievement of revenue objectives for an assigned territory. The Marketing Manager will generate sales through cold calling, attending conferences, networking with key influence groups and relationship building with key referral sources. Calls are required in both medical and non-medical environments. Responsible for reporting results to supervisor on a weekly basis, discuss successes and opportunities, and revisit Marketing/Networking/Business Plan.


Qualifications:

Knowledge equivalent to that which would normally be acquired by completing a four-year college degree program in Marketing/Business Administration.

Three to five years of measured success and progressively more responsible or expansive sales experience preferable in the healthcare industry.

Demonstrated sales record


Essential Functions:

Achieve new revenue objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to: hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, banks, funeral homes, etc.

Performs all phases of sales activities for assigned territory, including cold calls, follow up calls, analysis of client needs, presentations of services, service existing customer accounts and follow-up as necessary. Conducts at least 35 visits per week.

Establishes a networking plan and actively uses it as a working tool, which is revisited as requested.

Develop and maintain accurate current database of industry contacts

Participation in professional societies and activities related to the health care industry.

Participates in all scheduled regular meetings.

Will monitor all competitive activity and trends within the territory.

This job description is not intended to be all-inclusive. The employee will be expected to perform other reasonable related duties as assigned.

Knowledge, Skills, Abilities:

Strategic planning ability to anticipate changing business conditions and take appropriate action.

Exceptional customer service skills.

Strong relationship builder.

Basic computer skills in a Microsoft Windows environment.

Effective oral and written communication.

Excellent interpersonal skills.

Evidence of the practice of a high level of confidentiality.

Excellent organizational skills.

Brings others together to achieve business outcomes.

Success Factors:

Positive, professional, business image.

Ability to listen to and understand information and ideas presented through spoken words.

Ability to communicate information and ideas through speech and written word so others will understand.

Ability to read and understand information and ideas presented in writing.

Ability to identify and understand the speech of another person.

Working Environment:

Primarily will be field/community based so will need to be able to endure weather changes. Must be able to work from car as well.


Position Physical Demands:

Walking, sitting, and standing with lifting limited to files and records typically not expected to exceed 5 pounds in weight. Must be able to operate a motor vehicle. Extended time at a computer work screen and on the telephone maybe required when in the office.