Job: Online Marketing Specialist

Don’t Miss a Day of your Future!

Grand Canyon University is currently seeking an Online Marketing Specialist. The ideal candidate is highly detail oriented and analytical with strong oral and written communication skills. Intermediate experience with Microsoft Excel is necessary.

Responsibilities Include:
• Act as a first point of contact for vendor issue resolution, including lead delivery and billing discrepancies.
• Responsible for lead tracking and reporting, both internal to Marketing Department and external to vendors, including daily lead and budget pacing, conversion rate tracking, and management of bad/duplicate leads.
• Manage the processes and inputs in order to accurately pull critical and time sensitive reports.
• Strategic thinking required to increase efficiencies associated with current reporting processes and procedures.
• Process lead generation invoices and assist in budget management.
• Spot trends in leads and/or audience behavior in order to make recommendations as necessary based on information received.
• Police the Internet to ensure brand integrity.
• Manage media and lead generation contact list.

Requirements:
• Bachelors degree in marketing or related field.
• 2 years experience in marketing.
• Understanding of online initiatives including SEO, SEM and Affiliates are a plus.
• Experience with reporting tools such as Business Objects is also a plus.