Job: Search Engine Marketing Specialist

The Search Engine Marketing Specialist would coordinate and manage internet marketing campaigns on behalf of ACB clients. The SEMS would manage keyword portfolios on multiple search engine platforms. A SEMS would implement, review and test multiple creative ads in order to indentify the ad placement that would be the most effective. It would be expected that you would recommend new strategies campaign analysis.

About Us:
The Advertising Checking Bureau Inc. (ACB) is an Employee Owned Company, offering a Stock Ownership Plan, which is more than just a retirement plan. We encourage our employees to contribute the best of their abilities and share in the ownership and success of our company.

ACB has been in business since 1917. ACB is a professional agency uniquely qualified to address the Co-op/Trade Promotion, Ad Tracking and Marketing Services needs of manufacturers, while maintaining a leadership role in Information Technology and Development.


ESSENTIAL RESPONSIBILITIES

• Research and generate effective keywords for Google AdWords.

• Identify proper landing pages, research/develop keywords and create titles and descriptions.

• Perform Search Engine Optimization.

• Perform measurement and cost management using Google Analytics.

• Measure, analyze, report and react to the performance of campaigns.

• Monitor campaign progression as it relates to client goals and objectives.

QUALIFICATIONS:

• At least 1 year search engine marketing experience.

• Experience evaluating creative messages, analyzing results and optimizing campaigns.

• Project management experience and analytic skills.

• Knowledge of Organic Search Engine Optimization.

• Certified Google Advertising Professional, a plus.