Profile: Fender Musical Instruments Corporation

Fender Musical Instruments Corporation (FMIC) is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. Legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics that embody the best of form and function; of style and substance; of muscle and finesse.

Today, the FMIC family includes several other distinctive musical instrument brands: Charvel®, Gretsch®, Guild®, Jackson®, Olympia®, Orpheum®, SWR®, Squier® and Tacoma®. FMIC also manufactures a complete line of professional audio equipment under the Fender brand, including the innovative Passport® portable sound system. Fender also offers a complete line of accessories, including strings, authorised replacement parts, cases, straps, clothing and much more.

Our Vision

“To champion THE SPIRIT OF ROCK-N-ROLL® throughout the world.
The spirit is individual expression, creativity, passion, energy, and YOU.”

Our Mission

“We will exceed the expectations of music enthusiasts worldwide and create a community for individual expression by focusing on our people, products and business excellence.”

Our Values

THE SPIRIT OF ROCK-N-ROLL® is founded on individual expression, creativity, passion, energy and YOU. The Fender values promote this spirit by encouraging you